Lester Tan
I’m a product UI/UX designer and developer exploring how technology can empower people and businesses.
I’m currently working at 
CloudJoi, designing products for the performing arts and live entertainment industry. Alongside that, I run 
ShadowCraft, a small studio focused on Shopify and eCommerce solutions.
Work
2022 – Present2
- Principal Product Designer at CloudJoi
A ticketing, streaming and community-building platform for performing arts, culture and live entertainment.
- Running ShadowCraft Studio
Specializing in eCommerce and digital product design. Featured in the Shopify Partner Directory and backed by 5-star reviews, with 10+ stores built for brands like Roxy, Quiksilver and DC Shoes, helping merchants generate over $100K GMV in the first six months of 2024.
2016 – 20224
- Founding designer of CloudTheatre Space
A ticketed streaming platform for performing arts. Handled UI/UX design and frontend engineering. Reached $6M in ticket sales within two years. Learn more
- Designed and built Dotastatz
A Dota 2 stats and tournament companion for mobile. Designed, built and shipped it solo in React Native. Grew to 30,000+ downloads and a 4.5+ rating. Learn more
- Designed and built the Oriental Daily News app
A news app for one of Malaysia’s largest Chinese-language newspapers. Handled UI/UX design and mobile development. Ranked among the top 3 in the country’s newspaper category. Learn more
- Client websites and apps across newspaper, hotel, education, and more
Websites for Holiday Inn, InterContinental, Cambridge English for Life, Realschools and Realkids. Handled UI/UX design and frontend development. Archived in the 2019 and 2021 portfolios.
Experiment
20262
- A product demo, built with Opus 5.5
A product demo video for CloudJoi Experiments, created with Opus 5.5 and Remotion. View more
- A 3D mall, built with GPT-6 Astra
An interactive 3D mall experience designed to make GMBB digitally explorable, built with GPT-6 Astra. View more
Kind words
All 10 reviews on the Shopify Partner Directory.
By Wishtrend · MalaysiaGreat support and assistance! Lester was extremely helpful and did everything he could to assist me.
Roxy · SingaporeLester set up more than eight stores for us, handling every detail, from theme customization and advanced promotions to SEO and payment integration.
FINIS · Swim AsiaHe maintained excellent communication throughout, planned everything in an organised manner, and paid strong attention to detail.
Quiksilver · SingaporeCollaborating with ShadowCraft Studio was an insightful experience, their methodical execution aligned perfectly with our business strategy.
Roxy · MalaysiaHe redesigned our store and implemented advanced promotions. These strategies significantly boosted our sales and conversion rates during peak seasons.
Quiksilver · MalaysiaWorking with a tight timeline is challenging, but Lester went the extra mile. Efficient, positive, and friendly.
DC Shoes · MalaysiaHe’s incredibly fast and knowledgeable, taking the time to understand our challenges and keeping us informed at every step.
Billabong · SingaporeHis speed and attention to detail are unmatched. Highly recommended for any Shopify project!
Billabong · MalaysiaHis dedication, even working overnight to meet our launch, was exceptional. Professionalism, sincerity and commitment.
DC Shoes · SingaporeEfficient, responsive, and proactive. Lester and his team provided valuable advice that helped us make informed decisions.
