Lester Tan
I’m a product UI/UX designer and developer exploring how technology can empower people and businesses.
I’m currently working at 
CloudJoi, designing products for the performing arts and live entertainment industry. Alongside that, I run 
ShadowCraft, a small studio focused on Shopify and eCommerce solutions.
Work
2022 – Present2
- Principal Product Designer at CloudJoi
A ticketing, streaming and community-building platform for performing arts, culture and live entertainment.
- Running ShadowCraft Studio
Specializing in eCommerce and digital product design. Featured in the Shopify Partner Directory and backed by 5-star reviews, with 10+ stores built for brands like Roxy, Quiksilver and DC Shoes, helping merchants generate over $100K GMV in the first six months of 2024.
2016 – 20224
- Founding designer of CloudTheatre Space
A ticketed streaming platform for performing arts. Handled UI/UX design and frontend engineering. Reached $6M in ticket sales within two years. Learn more
- Designed and built Dotastatz
A Dota 2 stats and tournament companion for mobile. Designed, built and shipped it solo in React Native. Grew to 30,000+ downloads and a 4.5+ rating. Learn more
- Designed and built the Oriental Daily News app
A news app for one of Malaysia’s largest Chinese-language newspapers. Handled UI/UX design and mobile development. Ranked among the top 3 in the country’s newspaper category. Learn more
- Client websites and apps across newspaper, hotel, education, and more
Websites for Holiday Inn, InterContinental, Cambridge English for Life, Realschools and Realkids. Handled UI/UX design and frontend development. Archived in the 2019 and 2021 portfolios.
Writing
Kind words
“Great support and assistance! Lester was extremely helpful and did everything he could to assist me.”
“Lester set up more than eight stores for us, handling every detail, from theme customization and advanced promotions to SEO and payment integration.”
“He maintained excellent communication throughout, planned everything in an organised manner, and paid strong attention to detail.”
“Collaborating with ShadowCraft Studio was an insightful experience, their methodical execution aligned perfectly with our business strategy.”
“He redesigned our store and implemented advanced promotions. These strategies significantly boosted our sales and conversion rates during peak seasons.”
“Working with a tight timeline is challenging, but Lester went the extra mile. Efficient, positive, and friendly.”
“He’s incredibly fast and knowledgeable, taking the time to understand our challenges and keeping us informed at every step.”
“His speed and attention to detail are unmatched. Highly recommended for any Shopify project!”
“His dedication, even working overnight to meet our launch, was exceptional. Professionalism, sincerity and commitment.”
“Efficient, responsive, and proactive. Lester and his team provided valuable advice that helped us make informed decisions.”
All 10 reviews on the Shopify Partner Directory.
